Cause Marketing

We know that health is the number one concern facing our community, province and country. Aligning your company with Trillium Health Partners (THP) can be a great way to deliver on your corporate social responsibility goals while also contributing to the health and wellbeing of our shared community.

Cause-related marketing is a marketing method where businesses align themselves with THP to promote their brand, products and services, while supporting a cause close to the hearts of employees and customers alike.

Opportunities for cause-related marketing are endless, but here some common ways:

By giving back to Trillium Health Partners, you’re communicating to your consumers, employees, leadership and community that you are invested in their health. Recognition and partnership benefits are available at various donation levels – from social media and e-newsletter promotion to naming a room after your company or in honour of an employee.


Kathleen Cymek

Connect with us today to learn more about how we can work together to help you achieve your corporate social responsibility goals. Please contact Kathleen Cymek, Manager, Philanthropy, at (416) 473-3765 or

From Humble Beginnings to Generous Giving

When our first daughter was born my wife Nidhi and I didn’t have a lot but I promised myself, whenever I am capable of giving back, I will give back to the amazing team of nurses and doctors at Trillium Health Partners – Raman Dua, Founder & CEO of Save Max Real Estate.

Raman’s commitment to charity stems from his humble beginnings, growing up in his grandmother’s 50-square-foot home in India with his parents, brother and two sisters. Due to limited means, Raman was the only one to get a formal education, later immigrating to Canada in 2003. Despite experience in the pharmaceutical sector and two degrees, he lived modestly in Brampton, taking odd jobs before getting a role at an immigration company and meeting his now-wife, Nidhi.

Read the Dua Family's Story