Point-of-Sale Campaign

A Point-of-Sale (POS) Campaign a.k.a. Checkout Charity is when the consumer is asked to make a donation to THP as an addition to their purchase. They are popular because they are cost-effective, easy to execute and can help drive sales for your business through co-marketing with THP.

According to Blackbaud’s 2017 Charitable Giving Report, the most common way consumers made a charitable donation over a 2-year period was “checkout donations”.

Here are some common Point-of-Sale Campaigns:

  • Run a campaign where servers ask customers to top up their bill or round-up their purchase, with the top up or round-up going to THP
  • Request donations year-round at the register or automate a donation request on the pin pad
  • Collect customer’s loose change with a donation box at each register
  • Offer paper icons for a set donation and display them at store fronts or in restaurants
  • Offer digital options that allow consumers to participate in your campaign online (for example, present consumer with a pop-up window asking if they would like to make a donation to THP or present them with an opportunity to round up their order to the nearest dollar)


Kathleen Cymek

Connect with us today to learn more about how we can work together to help you achieve your corporate social responsibility goals. Please contact Kathleen Cymek, Manager, Philanthropy, at (416) 473-3765 or kathleen.cymek@thp.ca.

From Humble Beginnings to Generous Giving

When our first daughter was born my wife Nidhi and I didn’t have a lot but I promised myself, whenever I am capable of giving back, I will give back to the amazing team of nurses and doctors at Trillium Health Partners – Raman Dua, Founder & CEO of Save Max Real Estate.

Raman’s commitment to charity stems from his humble beginnings, growing up in his grandmother’s 50-square-foot home in India with his parents, brother and two sisters. Due to limited means, Raman was the only one to get a formal education, later immigrating to Canada in 2003. Despite experience in the pharmaceutical sector and two degrees, he lived modestly in Brampton, taking odd jobs before getting a role at an immigration company and meeting his now-wife, Nidhi.

Read the Dua Family's Story